The 1993 Iron Bowl
I was working on a bookstore at Auburn University, Alabama, in 1993 when I got an invitation to work on a new bookstore design for the University of Alabama.
For context, the Auburn Tigers and U of AL Crimson Tide are long-standing college football rivals. The end-of-season game is known as the Iron Bowl.
For many years Auburn, was the underdog. However in 1993, Auburn had a 10-0 record and was poised to finish the season undefeated. A first, since 1957.
The weekend I arrived on campus was the Iron Bowl.
At halftime, the bookstore manager used an oversized black marker and wrote "11 - 0" on a sheet of copy paper. He then made 2000 copies and distributed them to the 15 checkout counters to be sold for $0.25 each.
Auburn came back and won the game! The after-game rush at the store was huge and the flyers sold out.
Fans taped the flyers to their car windows to show their pride in the weeks that followed.
.JPG){kind=link}